Marketing I: Speaker Biographies

It gives the TYE leaders great pleasure to announce this week's speaker and teacher. Both are highly recommended individuals because they have incredible stories to tell and are dedicated to paving the path in their respective industries. Furthermore, we would like to make the brief disclaimer that they are close friends of ours and have given us inspiration as well.

• Dr. Radha Jalan, CEO, ElectroChem

ElectroChem is a pioneering company; bringing predictable high quality fuel cell research to the marketplace as a comprehensive product line. FuelCell.com is ElectroChem's flagship subsidiary, allowing ElectroChem to create a convenient platform for developers to acquire products they need. With 40 years of experience invested in fuel cell technology and 20 years in product manufacturing and sales, Electrochem is also an owner of many patents, which serve as a testament to ElectroChem's innovative capabilities. It has been Dr. Jalan's strategic planning which has made ElectroChem a leading company not only in the fuel cell market, but also in fuel cell technology development. Along with her work at ElectroChem, she serves and is the chairperson of a number of non-profit community and educational organizations. Dr. Jalan has been featured in and interviewed by many international and regional papers regarding fuel cells, small businesses, and women in business. Dr. Jalan received her MA from the University of Calcutta, India and her doctorate from the University of Florida, Gainesville. A winner of such awards as the MA High Tech Energy Star and Asian Business Woman of the Year, she is proud of the interest shown in the company's technology as shown through the sale to the Indian Institute of Technology-Madras, one of the world's leading research institutions. Click here to learn more about Dr. Jalan.

• Brad Coffey, HubSpot, Business Operations

Brad Coffey is currently a student at MIT Sloan's Graduate School of Business. He also works for one of this year's hottest venture-backed startups, HubSpot. HubSpot is an inbound marketing system that helps small and medium sized businesses get found by more prospects online using search engines, the blogosphere, and social media. The companies software helps its customers gain more traffic and convert more prospects into leads using clever intelligence and marketing analytics. If you have a website, be sure to check out HubSpot's popular website grader tool. Because Brad is well versed in social media and its importance in today's new world of marketing, he is going to teach us how to market our companies using Internet tools that we are all very familiar with (e.g., Facebook, LinkedIn, Twitter, etc.). Brad is a graduate of Amherst College, where he studied computer science and played on the soccer team. In addition, he serves as a member of the NCAA Division III Student-Athlete Advisory Committee(SAAC). Note: It is critical that all students attend and understand this session. If there are any questions, such as "what is SEO and why is it important?", don't be afraid to ask!

LinkedIn: http://www.linkedin.com/in/bradfordcoffey
Twitter: http://twitter.com/bradfordcoffey
HubSpot: http://blog.hubspot.com/