Live from Marketing II

We are live from Marketing II, where we had just heard from our speaker and teacher... and they were excellent. We have also just selected out teams and team names. Of course, teams and names and can be modified and we still need to figure out which teams Akash, Divya, and Abhinay will join (if not create their own). Presentations from the session are posted below.

• INFIS: Rahul Shah, Neil Cholli, Rohit Malrani
• UNCLE SAM: Harika, Aishwarya, Saniya
• PRESTIGE WORLDWIDE: Seshu Kandukuri, Nikhil Srinivasan, Birin Padam
• TYEGERS: Muneeba Syed, Swati Sharma
• MAAS EFFECT: Mayank Dubey, Malhar Teli, Anirudh Mahajan, Avvinash Radakrishnan, Sanip Desai
• SHRULEERA: Lekha Puri, Shruti Nayar, Meera Nair
• SMARTSCRAPE: Naman Bharadwaj, Vishrut Gupta, Rajat Goel, Goutam Sudhir
• UCORP: Prateek Sahay, Vibhor Sharma, Akhil Tandon
• MIDNIGHT REQUISITION: Kanav, Maritha, Iha
• KNOWLEDGE GENERATION BUSINESS (KGB): Micaela Garrison-Desany, Christina Teodorescu, Christopher Earls, Hailey Pirovich

Marketing II: Indu Isaacs

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Marketing II: Zuby Singh on Break Even Analysis

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We also covered a fascinating Harvard Business School case study called "Creative Selection at Mountain Dew." We evaluated five different "spots" and chose which advertisment fit best with the PepsiCo strategy. In case you are interested, these are the actual commercials that aired during the 2000 Super Bowl.

Marketing II: Speaker Biographies

We have an exciting session planned for this Saturday, with Indu Isaacs and Zuby Singh coming in to help us learn a little bit more about marketing. We have also planned to review a very interesting marketing case study. Make sure to read more about it below.

• Speaker: Indu Isaacs, CEO, Formatech

Indu J. Isaacs, Ph.D., CEO and Co-founder of Formatech, has a Ph.D. in Chemistry from University of Oklahoma. Prior to Formatech, Dr. Isaacs, has held both scientific and management positions at Genetics Institute in Andover, Abbott Biotech in Needham, and Cambridge Neurosciences in Cambridge. Formatech, Inc., a 11 year old Massachusetts Corp, is focused on providing quality contract services to the biotechnology and pharmaceutical industries. Through innovative product development and quality CGMP aseptic manufacturing capabilities, Formatech strives to assist in bringing new and novel therapies to the market. Formatech commits itself to the highest standards of integrity, service and customer commitment to its clients and its employees. Formatech, Inc. began its operations originally in Lowell in the Wannalancit Building, a renovated old mill. Company grew steadily from its initial 1,500 sqft of lab space to 8,500 in 1999. In 2000, the company relocated to Andover Business Park in Andover where it currently occupies 35,000 sqft and employs a staff of 55. Since its inception, the Company has maintained an aggressive marketing and business development program and serves clients in the United States, Japan, Israel, Australia, Europe and Canada.


• Teacher: Zuby Singh, L-1 Identity Solutions

Zuby is a seasoned professional with more than 15 years of experience across industry sectors including: Technology, Insurance, Retail, and Consulting for various sized businesses. Zuby’s profile consists of special competencies with regards to industry-specific strategies, vendor/program management, web/client-server applications, and governance/process improvements. In her current role, Zuby is responsible for establishing organizational standards/processes and 6 sigma initiatives encouraging savings and efficiencies while utilizing best practices and innovative methodologies. Prior to joining L-1, Zuby worked for several well-known companies including Electric Insurance (consolidated affiliate of GE), marchFIRST (formerly Whittman Hart), Arthur Anderson, The May Company (Filene’s and Hecht’s), Bradlees, etc.

Outside of work Zuby is involved with the Boston Chapter of APICS [Advancing Productivity, Innovation, and Competitive Success], a globally recognized non-profit organization and association for operations management serving the manufacturing and service industries with over 43,000 individuals from 15,000 companies worldwide-across nearly all industries. Zuby serves as a board member and has held several VP and Director Positions in Marketing and Publicity since 2000.

• Harvard Business School Mountain Dew Case Study

With the Super Bowl just around the corner, we thought it might be nice to have a special case study devoted to Super Bowl advertisements. The Super Bowl is not just about football, with the TV commericals to be shown during the game as much the subject of anticipation and speculation. No wonder, then, that in the past 20 years Super Bowl ads has translated into $1.84 billion of network sales, from over 200 different advertisers, according to TNS Media Intelligence. Check out the link here to learn more about Super Bowl advertising spend in 2008 -- we can expect that it will likely be very different in 2009.













For our class, we will review a Harvard Business School case study based on a real-life example with the executives at Mountain Dew. You, the students, wil choose which of the following five advertisements is the best for Mountain Dew's marketing strategy.

TYE Alumni Profile: Mark Bao

We are thrilled to have a great group of TYE Alumni and from time to time, we'll profile a select few to let you know what kind of progress they are making. Today's entrepreneur in the spotlight is Mark (aka Steven) Bao. Mark is 16-year-old web, software and advertising entrepreneur, and is the President & CEO of Avecora.

He also works at DebateWare.com, a software consultancy firm, that offers its main product DebateNet, a debate organization and event management system. It has provided consulting for customers including the Junior State of America.

Mark is also the Co-Founder and Chief Technology Officer at TickrTalk, a stealth consumer web startup founded in 2008. Mark has also developed several Facebook apps, one of which was sold to Lee Lorenzen at Altura Ventures. Afterwards, with two marketing partners, he developed the application Facebook Idol, which was sold to a private investor in October 2007.

He also is the owner of AdSocial (formerly Cadmium), the targeted social application advertising network available for developers of social applications and advertisers, that extends the social advertising graph to the web, by aggregating social network profile information and targeting advertisements around the web.

Live from Finance II (& Social Entrepreneurship)

We're live from Finance II and we've just heard presentations from Raj Melville, Lotika Shaunik Paintal, and now we're learning from Vivek Sharma... we'll post the presentations as soon as we get them... also, look out for the flying toilet video! The updated class documents will be posted to the social network very soon.

Finance II: Lotika Shaunik Paintal

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Finance II: Raj Melville

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Finance II: Speaker Biographies

Welcome back TYE Students! We hope you all had relaxing breaks and a chance to catch up on some sleep... you are going to need energy for the Business Plan Competition that is roughly 5 months away. We would like to introduce you to this week's highly inspirational speakers and teachers for our Finance II class. The latest agenda has been posted to our social network.

• Speaker: Raj Melville, Principal, Ambient Engines

Raj Melville has over 25 years of product management, marketing and consulting experience at four start-ups, and several larger organizations. He currently provides marketing and strategy consulting services to emerging social entrepreneurs focused on building bottom of pyramid solutions. Some of his previous responsibilities included managing the overall product strategy and features for nTAG Interactive, a spin off from the MIT Media Lab; marketing and product management direction at mobile software vendor Vaultus; directing product management at Be Free Inc. (now Valueclick), a market leading affiliate marketing e-commerce solution; and managing the launch of two highend Internet server products at Electronic Book Technologies (later acquired by Inso). His early career included stints at Microsoft Corp., Digital Equipment Corporation, and Booz Allen Hamilton. Raj has an undergraduate engineering degree from the Indian Institute of Technology, a M.S. and D.Sc. in Engineering from MIT, and a M.S. in Management from the Sloan School at MIT.

• Speaker: Lotika Shaunik Paintal, Founder & Executive Director, Water Centric

Lotika Shaunik Paintal is the founder and executive Director of Water Centric (WC), a social entrepreneurial nonprofit, based in Lexington, MA. WC was recently launched, in February 2008, with the aim of bringing water, sanitation and hygiene education to needy schools in the developing world. Water Centric has started work in 10 urbanslum schools in Delhi, India, which serve about 10,000 children. It has an ambitious vision to reach over 15,000 needy schools and 3 million children in the next ten years. Lotika’s interest in the near crisis situation of clean water and sanitation heightened while part of an exploratory 5–person team at the William J. Clinton Foundation that researched these issues in detail, visited eight countries, and was charged with proposing how the foundation could make a strategic contribution in the field. Lotika has worked in international development for over 12 years. She served as Deputy Director of the Regional Program Department for Oxfam America and as a senior program officer for World Education’s Asia Division. She has also worked for Education Development Center and Conflict Management Group in the Boston area. Lotika has an M Ed. with a focus on International Development from Harvard University, a MA in Intercultural Relations from Lesley University, and a graduate degree in Molecular Biology from the Sorbonne-France. Lotika lives in Lexington, MA with her husband and two teenage children Outside of work, she loves sailing and scuba diving (in warm waters), exploring new places and ideas, reading and long bicycle rides.
Link to latest "Water Centric" update: http://www.watercentric.org/mailer/index.html
Link to a description with photos of a typical water centric school: http://www.watercentric.org/delhistatus.html

• Teacher: Vivek Sharma, Director, THL Partners

Vivek Sharma is a Director with THL Partners a Boston based private equity firm. In his current role Vivek is responsible for working with THL’s Portfolio companies to identify value creation opportunities and assist the leadership of these companies in executing these opportunities. Vivek’s focus has been to identify large restructuring and /or cost optimization opportunities and ensuring successful execution of these opportunities by working closely with the Board and management of these companies. Prior to THL Vivek was Vice President Finance and Business Processes for Alstom Power in Baden, Switzerland. At Alstom, Vivek was responsible for Global Standardization and Integration of Business Processes and Systems. Prior to Alstom, Vivek worked with Advanced Micro Devices as Group Controller, Finance and Global Internal Controls. At AMD, he was responsible for Global Internal Controls including Sarbanes Oxley, Financial Services, Operations Finance and Process improvements. Vivek also worked for Motorola Semiconductors and held various positions in Finance Systems, Global Treasury and Financial Services organizations. Vivek has over 15 years of Global Management experience and is a Chartered Accountant from India, Certified Public Accountant and also has a Masters Degree in International Business from Thunderbird. Vivek has been featured in several finance magazines and has been listed as ‘100 Most Influential People in Finance’ by Treasury and Risk Management Magazine.