Live from Marketing II

We are live from Marketing II, where we had just heard from our speaker and teacher... and they were excellent. We have also just selected out teams and team names. Of course, teams and names and can be modified and we still need to figure out which teams Akash, Divya, and Abhinay will join (if not create their own). Presentations from the session are posted below.

• INFIS: Rahul Shah, Neil Cholli, Rohit Malrani
• UNCLE SAM: Harika, Aishwarya, Saniya
• PRESTIGE WORLDWIDE: Seshu Kandukuri, Nikhil Srinivasan, Birin Padam
• TYEGERS: Muneeba Syed, Swati Sharma
• MAAS EFFECT: Mayank Dubey, Malhar Teli, Anirudh Mahajan, Avvinash Radakrishnan, Sanip Desai
• SHRULEERA: Lekha Puri, Shruti Nayar, Meera Nair
• SMARTSCRAPE: Naman Bharadwaj, Vishrut Gupta, Rajat Goel, Goutam Sudhir
• UCORP: Prateek Sahay, Vibhor Sharma, Akhil Tandon
• MIDNIGHT REQUISITION: Kanav, Maritha, Iha
• KNOWLEDGE GENERATION BUSINESS (KGB): Micaela Garrison-Desany, Christina Teodorescu, Christopher Earls, Hailey Pirovich

Marketing II: Indu Isaacs

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Marketing II: Zuby Singh on Break Even Analysis

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We also covered a fascinating Harvard Business School case study called "Creative Selection at Mountain Dew." We evaluated five different "spots" and chose which advertisment fit best with the PepsiCo strategy. In case you are interested, these are the actual commercials that aired during the 2000 Super Bowl.